A kötelet húzni lehet, tolni nem : Digitális átalakulás, szolgálatosodás, vevőkapcsolatok egy szerződéses gyártó példáján keresztül

This paper deals with the relatedness of digital transformation, customer relationships and servitization in context contract manufacturing Hungary. From an interactive point view, this discusses transformation inter-organizational as evolutionary process between manufacturers their customers. A qualitative, case-study method was used for a single case. Components reflected seller’s ability to solve problems fulfil customers’ needs. The two groups strategic drivers are purpose fulfilling expectations efforts increase efficiency. Customer contribute, not only problem-solving ability, but also decrease uncertainty manufacturer. Efforts efficiency contribute fulfilment